

News ReleasePanelist and Siterra Executive Outlines Cost-Effective Solution to Wireless Site ManagementSiterra expert highlights key issues and solutions preventing adoption of wireless infrastructure management that can potentially save companies millions of dollars in hard and soft costs NOVATO, CA — October 2, 2006 — At the recent PCIA conference in Nashville, TN, Siterra executive and panelist Gary Williamson discussed the resolution of key pain points related to integrated software solutions for tower site management. "When asked what the biggest barrier was to adopting solutions, Williamson said, "the biggest revelation is that no matter how perfect the solution, you have to get corporate buy-in. The mandate has to be there in order to get the benefits of a single database and management system where everything is contained in one place. It's very difficult to integrate silos with various ownerships. You have to break those connections and integrate inside of where those systems are." Typically there are many disparate software systems residing in different places, without data integrity and integration, resulting in loss of productivity and higher operating costs. "Usually companies develop home grown solutions and spreadsheets, and people just don't want to give up their spreadsheets. However, a single integrated software system can enable companies to develop sites, integrate to other systems easily, help speed delivery of sites to market, achieve data integrity, track assets, and manage resources systems and projects to provide services to their site developers and carriers," he said. Williamson added that, "a web-enabled system can capture, store and integrate disparate systems from remote locations and can actually sunset other systems. Siterra's products include a front-end that provides bidirectional feeds to design systems, provisioning, accounting, payments/invoicing, and maintenance systems. All things can be integrated." When asked how to achieve buy-in, he explained, "show the value proposition and use cases from the organization. A proof of concept is needed to show the business case and get people on board. You can start off with a smaller user community at the grass roots level within a larger organization to show how consolidation provides benefits." About SiterraSiterra Corporation is the leading provider of Web-based, collaborative software solutions for the lifecycle management of property and operating assets in the wireless, retail, corporate real estate and energy markets. Founded in 2001 and backed by leading technology investment firms, Siterra uniquely enables organizations with geographically dispersed assets to accelerate the development and construction of new sites and properties and streamline their leasing, ongoing operation and maintenance activities, significantly increasing their return on investment. Siterra's solutions are used in connection with more than 300,000 properties and assets worldwide for companies of every size. For more information, please visit www.siterra.com. Contact:Gabrielle Disario |