News ReleaseSiterra and AIRVISON Team Up to Provide Retail Growth Strategies and Real Estate Asset Management SolutionsCompanies will jointly market and sell retail solutions and services NOVATO, Calif. and SEATTLE — March 11, 2005 — Siterra Corporation, the leading provider of software solutions for geographically dispersed real estate assets, and AIRVISION, a full-service, turn-key retail and store development consulting company, today jointly announced a strategic partnership designed to streamline the process of retail storefront expansion. Under the terms of the agreement, the companies will jointly market and sell a comprehensive store development solution to existing and potential customers. Specifically, the companies will target businesses that are or have the potential of becoming cultural icons among consumers purchasing the latest must-have items such as cell phones, consumer electronics, computers, athletic gear, and food and beverages. "Siterra is helping companies achieve new levels of efficiency and return on investment through superior real estate management practices," said Arthur Rubinfeld, founder and CEO of AIRVISION. "Retailers are constantly looking for ways to decrease unnecessary costs and increase profit margins. Siterra has seamlessly integrated a centralized store database with project, document and property management solutions, and powerful reporting capabilities, to deliver a Store Management System that can have a dramatic effect on the bottom line." AIRVISION ideates, creates and executes growth strategies for companies planning for multiple retail site development. AIRVISION provides retailers and food service organizations with growth, branding and business operations strategies, consumer segmentation/profiling modeling and research, on-trend retail design and full service store development planning and retail site acquisition support. Siterra delivers a Web-based project, document and property management solution designed for the development and ongoing management of geographically dispersed assets. These assets range from cell towers and retail outlets to oil rigs and outdoor advertising displays. Siterra delivers a site-centric system with successful implementations comprising tens of thousands of real estate assets around the globe. "AIRVISON creates innovative branding concepts and execution strategies that effectively build mind share and market share among retail consumers," said Paul Remer, president and CEO of Siterra Corp. "Working together, Siterra and AIRVISION will be able to offer a lifecycle approach to retail chains and franchises that includes the early stages of branding and site selection as well as ongoing property management so profits are not unnecessarily lost during critical execution stages." The companies will seek out joint opportunities with existing and potential customers in their respective markets. AIRVISION intends to use Siterra Project Management Module for real estate acquisition and new store rollouts, and Siterra Store Profiler Module as the overall store database. Both products are coupled with Siterra Business Intelligence for robust data and report generation. On a more strategic level, the companies will work hand-in-hand to create compelling storefront strategies that deliver higher return on investment throughout the entire lifecycle. AIRVISION will provide the brand and retail design and Siterra will provide a solid technology solution for the execution phases of site selection, new store build-outs, and ongoing property management. About SiterraSiterra Corporation is the leading provider of Web-based, collaborative software solutions for the lifecycle management of property and operating assets in the wireless, retail, corporate real estate and energy markets. Founded in 2001 and backed by leading technology investment firms, Siterra uniquely enables organizations with geographically dispersed assets to accelerate the development and construction of new sites and properties and streamline their leasing, ongoing operation and maintenance activities, significantly increasing their return on investment. Siterra's solutions are used in connection with more than 300,000 properties and assets worldwide for companies of every size. For more information, please visit www.siterra.com. About AIRVISIONFounded in 2002 by Arthur Rubinfeld, former Starbucks EVP of Real Estate and Store Design, Seattle-based AIRVISION is known for providing visionary work in integrated brand positioning, marketing and retail design. AIRVISION specializes in branding, strategy, retail design, geoanalytics and store development. The AIRVISION approach is demonstrated in the recently released book, "Built for Growth: Expanding Your Business Around the Corner or Across the Globe." See www.builtforgrowth.com AIRVISION clients include some of the most recognized brands in the world including: adidas, AmericasMart, City University, Gateway, Media Play, Potbelly Sandwich Works, Oakley, Omaha Steaks, Sam Goody, Shared Media Licensing, SunCoast Entertainment and Washington Mutual. For more information about AIRVISION, please visit www.airvision.net. Contacts:Molly Hemmeter Megan McKenzie |
