Management Team

Bernard Fried, CEO

Bernard joins Siterra with more than 20 years of operations and finance experience in the engineering, construction and technology delivery industries. Prior to Siterra, Bernard served as CEO of Citadon, a venture backed company offering an ASP enterprise software collaboration solution for lifecycle management of project based activities across multiple industries. Bernard also founded Bechtel Business Services, a Shared Services company and an operating entity within the Bechtel Group, one of the world's leading, privately owned global engineering and construction firms. Also during his tenure at Bechtel, Bernard was the CFO and a Managing Director of Bechtel Enterprises, the finance, development, and ownership arm of the group. Bernard's background also includes over a decade with Asea Brown Boveri (ABB) with positions in Canada, USA, and most notably as global VP for finance at ABB's head office in Zurich. Bernard has an MBA from Concordia University and is a Professional Engineer and graduate of McGill University.

Bobby Jadhav, Chief Technical Officer

Bobby brings to Siterra more than 15 years of experience in leadership, technology and SaaS. Most recently Bobby was CTO at Citadon, an on-demand collaboration & document management company, where he was instrumental in architecting a next generation collaboration platform and building a new vertical market. Prior to Citadon, Bobby co-founded CalKey Technologies, a pioneer in building tools for Model Driven Architecture. As President & CTO of CalKey, he successfully grew the company from inception to profitability to successful merger. Prior to CalKey, Bobby served various management & architecture roles in building mission critical systems for Tandem Computers (now Hewlett Packard), TAB Products, Johnson & Johnson, J Walter Thomson, Pfizer, Colgate-Palmolive, Sun Life Assurance (UK), Neptune Orient Lines (Singapore). Bobby holds a BS in Electronics from Poona University, India.

Gary Williamson, VP of Client Services

As Vice President of Client Services, Gary is responsible for managing client relationships and delivering exceptional service and value to Siterra clientele. Gary overseas all areas of Client Services, including Account Management, Implementation Services and Customer Support.

Gary comes to Siterra from Wireless Facilities Inc (WFI) and brings with him more than 15 years of industry experience, managing large Professional Services organizations. He also brings subject matter expertise in the wireless communications area after having previously worked in various senior management roles managing large capital programs for service provider organizations including many of Siterra's current wireless customers.

Prior to WFI, Gary managed many large SAP deployments across North America in the areas of Inventory, Warehouse and Material Management. He led business process re-engineering and implementation efforts across several SAP customers. Gary has also worked in a variety of industries as a R&D engineer. He has worked in Oil & Gas, Seismic and underground explosion detection, printing and distribution and various government programs including the Superconducting Super Collider project.

Gary holds a BS in Electrical Engineering from the University of Texas and is a certified Project Management Professional (PMP) and a certified SAP Materials Management/Warehouse Management Professional.

Kendall Baker, Chief Financial Officer

Kendall brings to Siterra more than 16 years of experience in senior level management positions in financial planning and management. Most recently Ms. Baker served as VP Finance for AirToxics where she was responsible for all accounting, finance, human resources, risk management and sales and contract management functions.

Ms. Baker was previously also the VP Finance of Citadon and MyHomeKey.com. Prior to that Ms. Baker served in a number of senior management positions at Bechtel Corporation and Bechtel Enterprises where as VP of Finance she was responsible for the development of and adherence to the company's strategic plan as well as developing and maintaining external banking relationships and investment portfolio. Ms. Baker holds an MBA from the University of Chicago and a BA from the University of Calilfornia at Berkeley.